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New Apparel Line Bridges Generations

Within this practice, athlete data and digital design converge, a mastery of body-motion study meets virtuosic traditional craftsmanship and cushioning platforms are reworked in experimental new silhouettes. An unconstrained application of these elements underscores Nike Design Exploration (which includes ISPA), a bold new conduit for game-changing apparel and footwear collections.

The latest iteration of this exploratory design proposition is Every Stitch Considered, a timeless lifestyle collection combining exceptional craftsmanship with data-informed fit and function.

“Innovation arrives when you become so familiar with a process that you allow yourself the opportunity to reinvent it. With that in mind, Nike Design Exploration asks us to push the boundaries of the familiar, exploring new territories of creativity and expertise,” says Kurt Parker, Nike VP of Apparel Design. “Every Stitch Considered is ultimately a sportswear-inspired lifestyle collection, but our unique understanding of the body in motion, based in decades of scientific study, paired with dedicated old-world Italian craftsmanship, sets these garments apart as distinct, timeless articles.”

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